SERVICES
Customer Experience Consulting Services Built for Impact
Full-Spectrum CX Expertise for Growth-Driven Brands
Strategic Customer Experience, Brand Strategy, and Analytics Solutions
Whether you need to define your direction, activate your strategy, or evaluate success, my three-pillar service model, Design, Deliver, and Measure, offers flexible, tailored support. Grounded in a brand-centric approach and data-driven decision making, these services are built to align with your specific business goals.
I’m Sarah Landsman, a Cincinnati-based business leader and consultant with over 20 years of proven leadership & experience in marketing, CX, and brand development. I’ve worked with iconic names like Kroger, LensCrafters, and Downy to bridge customer insight with performance strategy, ensuring each decision drives impact.
DESIGN
Insight-Driven Strategy Development and Facilitation
Great customer experiences start with deep understanding. Under the Design pillar, I lead targeted research and strategic sessions that define the right path forward for your customer experience and brand strategy initiatives.
Services include:
- Consumer Research (interviews, focus groups, surveys) to surface needs, behaviors, and expectations
- Strategy Development for CX and brand roadmaps rooted in real insight
- Facilitation and Collaborative Workshops to drive team alignment and innovation
- Landscape Assessments to evaluate market dynamics and competitive context
- Size of Prize Estimation to prioritize opportunities by business potential
DELIVER
Customer Experience Activation and Team Enablement
Even the best strategy needs execution. Under Deliver, I work alongside your teams to translate vision into action, guiding journey design, messaging, and internal alignment with clarity and momentum.
Services include:
- Customer Journey Mapping across digital, physical, and service touchpoints
- Marketing and Content Strategy to bring brand messaging to life
- Retail Media Network Strategy to connect paid and owned media experiences
- Internal Training and Playbooks to prepare teams for consistent delivery
MEASURE
Analytics, Evaluation, and Continuous Improvement
What gets measured, improves. The Measure pillar brings structure and clarity to performance tracking, combining qualitative insights and quantitative rigor to help brands evolve with purpose.
Services include:
- Customer Sentiment Analysis using both qualitative and quantitative data
- KPI Frameworks and Dashboards customized to your goals and context
- Campaign and Program Evaluation to determine effectiveness and refine approach
- Measurement Strategy design to ensure you track what truly matters
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